Confectionery is a market that depends on design and finishing for product appeal. Printed in high contrasting, dynamic colours to often attract younger audiences they either posess the most unorthodox or most minimalist characteristics of product labelling.
With most sweet brands offering a variety of flavours and quantities, most confectionery packaging favour digitally printed labels due to its efficient production and set-up cost for multiple short runs.
Others will opt for a single, long run flexographic label and overprint the custom information themselves by using a thermal transfer printer. The possibilities don't stop at colours either, custom shaped, die-cut labels reduce paper waste and can make unique eye-candy from even the most basic packaging such as jars, tins, boxes and tubes.
Our product labels for the confectionery industry can feature laminating or varnishing options of your choice for additional print protection, your potential customers will need a taste of your brand with product labels that complement what's inside.