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Articles in 'News and Insights'

  • UK, It's Time To Take Pride In Your Manufacturing!

    18th Apr 2017

    It’s not been an easy time for us Brits in business recently. With “Brexit” we were the first ever country to withdraw from the European Union in 4 decades, triggering of the infamous Article 50 and prices increases across almost all consumer products. Now the UK faces a transition of being a self-sufficient country whilst still remaining a key figure on the global trade stage...   Where do we fit in? All out mass production aside, our reputation as a nation has always been known to produce some of the highest quality products and services available on the market today.…

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  • What is Branding? How It Works And Why Your Business Needs It:

    20th Feb 2017

    What Is Branding? Why Is It Vital To Future Consumer Products and Businesses? “Branding” – The word that’s fixated industries since the early 90’s has become an integral part of marketing strategies all over the world. The need for innovative new ways to make an impact on gaining new and existing consumers is essential to company growth - but it’s more than just printing using your customers’ favourite colours. We’re now looking at a transition in the way businesses are operating, choosing to build a brand over just providing a general service which in most cases just isn’t sustainable enough.…

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  • Why Pantone Picked Green For 2017:

    16th Jan 2017

    According to Pantone, their latest colour of the year for 2017 is ‘Greenery’ – A nature inspired symbol of new beginnings. So what exactly is ‘Greenery’? Greenery or Pantone 15-0343 as it’s known to designers is a fresh and zesty yellow-green that symbolises the first days of spring when nature’s greens revive, restore and renew. Representation through flourishing foliage and the great outdoors, the attributes of Greenery indicates consumers to take a deep breath, oxygenate and reinvigorate. Often overlooked in a world of corporate greys, whites and glass buildings. Greenery is now being cast into the limelight – it maintains…

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  • Is Pantone 448C Really The Worlds Ugliest Colour?

    8th Jun 2016

    PANTONE 448C, claimed to be the world’s ugliest colour by a British research team hired by the Australian government managed to vet the entire pantone library of its current 1,114 colours in search for the “ugliest” for a very unique task. The United Kingdom, Ireland and France have followed suit and passed “plain packaging” laws on cigarettes intended to discourage people from smoking…even with a sophisticated name like “Opaque Couché” (translated “Laying Opaque” in French). It’s not a conclusion that was met with ease. Discovered in 2012 and three months of market research, Victoria Parr and her team who lead…

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  • How To Market Your Business On A Tight Budget

    12th Jun 2015

    Whether you're an entrepreneur, marketer or self-employed managing director. In today’s world of business you will without doubt be sitting thinking about how to harness the cost of your marketing strategies which can be extortionate! You will be thinking about how you can promote the awareness of your brand and company name without emptying the piggy bank thus leaving you in financial Armageddon. Of course it goes without saying that having a cost-effective marketing strategy in place is significantly important to gain a positive return of investment.   If you are wanting to keep the costs down or you're considering…

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  • Can You Control Static In The Print Shop?

    30th Apr 2014

    Over the years we’ve gathered quite a few tips for controlling static on folding equipment, many of which we will share here. The problems caused by static in printing are often numerous and complicated, including double sheets, sheet mis-feeds, substrate reactions, sheet delivery issues, dust contamination and ink problems. It can shut down production and ruin jobs.   So is there a cure for static problems or at the very least, an effective way to control them?   A simple overview of static Everything is made of atoms which will normally have a balanced electrical charge (where the protons and…

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  • WARNING: Chemical Label Changes

    24th Apr 2014

    Are you in the chemical industry or do you sell or distribute products that contain certain chemicals? In that case you’ve heard about the latest in changes to the way that chemicals and mixtures are soon to be labelled. We cover everything you need to know in the simplest way possible about those changes and how our digital labelling could be the solution to ensure an easy crossover for when the new legislation is implemented.   What's C.L.P? The C.L.P regulation (Classification, Labeling and Packaging) is the latest in the European Union’s legislation on classification, labelling and packaging. It is…

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